The Covid-19 pandemic has forced us to shift how we interact with the world, from shopping at the grocery store to spending time with family and friends to the establishments we frequent, be it a restaurant or a gym. The world is starting to open but with no vaccine and public regulations still in place, like wearing a mask, social distancing and reducing indoor capacity, it’s unsettling for most to dive back into daily life. This includes exercising at the once-beloved indoor gym.
As offices remain closed and many schools are shut in lieu of virtual learning, we’re spending more time than ever in our homes. Home workouts via fitness apps, YouTube videos or virtual subscriptions are skyrocketing but many aren’t used to working out at home. Where to begin? For the luxury market, the answer is creating a gym from scratch