By Stephen Nellis
(Reuters) – Apple Inc <AAPL.O> rolled out a new virtual fitness service and a bundle of all its subscriptions, Apple One, focusing a holiday-season product launch on services that are the backbone of Apple’s growth strategy and that cater to customers working at home during the COVID-19 pandemic.
Apple also introduced a new Apple Watch Series 6 that monitors blood oxygen and will cost $399 and a more basic Apple Watch SE for $279.
But the bevy of incremental updates to existing hardware and subscription price tinkering disappointed investors, with Apple shares closing up 0.2%.
The Apple One bundle will cost $15 per month for an individual plan or $20 per month for a family plan and include television, music and games. Apple is also offering a bundle for $30 per month that adds news, the fitness service and more storage.
“It’s a lot more aggressive pricing