While the pandemic has caused major disruption in most people’s lives and habits, consumers are without a doubt shifting their mindset on several key aspects of their lives, which will affect some trends. Whether it is how consumer’s grocery shop, work from home, prepare their food, get their exercise, travel more locally and have a renewed focus on what “clean” means, behaviors and attitudes have changed, some permanently.
Of course, as we learn and understand how consumers are acting in the present situation of the pandemic, we must also anticipate what the future may hold after the pandemic. And, as consumers continue to adapt and change their way of living, marketers and potential startups, especially small businesses, are challenged with figuring out what actions will last long after COVID-19 is over and the economy has re-opened. Stay-at-home may
Proov, an at-home hormone testing kit company, has announced funding from two venture capital firms that aim to build up underrepresented founders.
The investment – the amount was not disclosed – from Lightship Capital and Texas HALO Fund will help Proov scale in the wake of Covid-19 as the company continues to offer fertility diagnostics technology to the retail market.
MFB Fertility Inc. launched Proov in 2018. Its FDA-approved at-home test measures the presence of progesterone metabolite PdG in urine to help a woman confirm ovulation; low progesterone is the number one cause of infertility and preventable miscarriage. The company was originally co-founded in Boulder, Colorado, by two women who both struggled to conceive.
Because of Covid-19, the
NH Based, Outdoor Living Startup to be featured on National TV Program for Modern, DIY Fireplace Kits to Upgrade your Backyard Living Space
With all the extra time spent at home these days, homeowners are looking for projects to enhance their living space. Countless vacations have been cancelled and consumers are looking for a luxury experience they can enjoy without leaving home.
Enter the outdoor kitchen and fireplace. RTA produces ready-to-assemble outdoor kitchens and fire features that can be put together in one afternoon. Everything is included – and all shipped straight to your door.
Due to the rise in popularity of staycations, RTA has experienced significant growth in 2020. In fact, by the end of the year they are expected to have grown by 600%.
“The staycation has been a growing trend for the last 10 years. However, now more than ever homeowners are investing in outdoor kitchens and fire features to upgrade their backyard living space,” said national sales director, James King.
Speaking about his RTA outdoor kitchen, Skip Bedell