Posted in improvements

Programmatic ‘key driver of UK digital media quality improvements in 2020’

Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.

The Media Quality Report from Integral Ad Sciences provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels

Key findings:

• Programmatic has fuelled the boost in media quality across the UK
• UK programmatic buys outperformed global programmatic averages across desktop display, desktop video, mobile web display and mobile web video
• The UK has cemented itself as a leader when it comes to brand risk reduction
• UK viewability continued to rise in the UK across all formats and environments driven by strong programmatic performance throughout H1 2020
• Ad fraud levels in the UK remained steady throughout H1 2020

Programmatic buys fuel boost to UK digital media quality

The UK

Read More
Continue Reading Programmatic ‘key driver of UK digital media quality improvements in 2020’
Posted in kitchen remodel

BARBARA’S BLUE KITCHEN at Aurora Theatre’s Our Stage Onscreen Digital Series

An Experimental Production of Barbara’s Blue Kitchen Kicks Off The Our Stage Onscreen Digital Series at Aurora Theatre

BWW Review: BARBARA'S BLUE KITCHEN at Aurora Theatre's Our Stage Onscreen Digital Series
Chloe Kay
Photo by Casey Gardner

News flash: We’re in the middle of a pandemic. That means there are no benches and chairs to sit on in your local Barnes & Noble. Baseball patrons are made of cardboard. And the theaters are closed. This last one stings the most, but the best Atlanta theaters are adapting to fill the void left by the absence of live theater. We’ve got drive-in cabarets. We’ve got outdoor opera. And we’ve got a variety of online stream-from-home offerings, including the new Our Stage Onscreen Digital Series at Aurora Theatre, a series that brings performing arts to homebound season supporters and new audiences while providing a safe workspace for Atlanta theatre artists. The inaugural offering, streaming now through October 4 for a hefty $30 rental fee, is

Read More
Continue Reading BARBARA’S BLUE KITCHEN at Aurora Theatre’s Our Stage Onscreen Digital Series
Posted in home improvement cast

Amazon’s new hardware gives its smart home devices a digital leg up with a flying camera and more

The Echo line of devices has got a major revamp, making the largely cylindrical design move towards a spherical one



Amazon has kept its annual date of launching new gizmos and it did in plenty, though only a handful would be available in India. Two of the most interesting developments involve a cloud-based gaming service subscription called Luna and the other is a home camera drone while the vertical Echo smart speakers will now sport a spherical shape and its innards have been given a digital boost.

“Our homes have become our offices, our classrooms, movie theatres and more. We believe that our homes are made better by technology—technology that you don’t have to learn and works well for everybody, whenever and wherever you are,” said David Limp, Amazon’s head of devices and services, during a virtual event.

Though cloud gaming is a good addition in the pandemic situation but

Read More
Continue Reading Amazon’s new hardware gives its smart home devices a digital leg up with a flying camera and more
Posted in home improvement loans

Can Digital Mortgage Platforms Reduce Discrimination in Lending?

Trevor McIntosh, 35, and Brennan Johnson, 31, secured a mortgage for their Wheat Ridge, Colo., home through Better.com in 2018. “We’re both millennials and we need to immediately go online for anything,” said Mr. Johnson, a data analyst. “It seemed more modern and progressive, especially with the tech behind it.”

Previously, the couple had negative home buying experiences. One homeowner, they said, outright refused to sell to them. A loan officer also dropped a bunch of surprise fees just before closing. The couple wasn’t sure whether prejudice — unconscious or otherwise — was to blame, but they couldn’t rule it out. “Trevor and I have experienced discrimination in a variety of forms in the past, and it becomes ingrained in your psyche when interacting with any institution,” said Mr. Johnson. “So starting with digital, it seemed like fewer obstacles, at least the ones we were afraid of, like human bias.”

Read More
Continue Reading Can Digital Mortgage Platforms Reduce Discrimination in Lending?
Posted in home

Out-of-home ad spending is going digital – Insider Intelligence

  • Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Media, Advertising, and Marketing industry. You can learn more about becoming a client here.
  • The following is a preview of the US Digital Out-of-Home Ad Spending 2020 report.

This year, digital out-of-home (DOOH) ad spending will increase by 1.6%, and in 2021 it will rise by 19.2%. We expect DOOH ad spending to increase from $2.72 billion in 2020 to $3.84 billion in 2023.

We define DOOH as any out-of-home (OOH) advertising that is dynamically and digitally displayed. It includes digital billboards, digital street furniture, digital transit and digital place-based display. We categorize DOOH as a subset of OOH, not as a subset of digital advertising, which means that our DOOH estimates are excluded from our digital advertising forecast.

In 2020, DOOH will account for one-third of total US OOH ad spending. While that share might not seem

Read More
Continue Reading Out-of-home ad spending is going digital – Insider Intelligence