Asda has announced a partnership with home improvement brand B&Q, as well as a new model of convenience store, in a bid to revitalise its business.
The supermarket said it would trial a new Asda On the Move convenience brand offering essential goods from three fuel station forecourts in the Midlands.
The trial brand will be located in Ashby, Leamore and Primley petrol stations, all operated by EG group.
Alongside the convenience store brand, Asda has announced a new partnership with B&Q, offering small B&Q outlets within Asda superstores.
The trial of four ‘shop within a shop’ compact B&Q stores will initially launch in Sheffield and Dagenham, and expand to two further shops at a later date. Customers will also be able to access B&Q’s full range in-store for home delivery or click and collect.
The new developments are part of Asda’s ‘test and learn’ strategy, which has already seen