Amazfit is preparing to launch the Amazfit Bip U, an updated version of its super-budget smartwatch.

A teaser page for an all-new Amazfit Bip U has been launched on Amazon India.

It lists the full details with pictures, and it looks like a strong competitor to the emerging range of sub-$100 smartwatches, which are piling pressure on the likes of Fossil, Fitbit and Apple.

We’ve seen promising-looking devices such as the TicWatch GTX and the Xiaomi Mi Watch released in the past few weeks – but the Bip U looks a match for them all.

The Amazfit Bip U features a larger 1.42-inch display, up from 1.28-inch on the Bip S.

And the resolution has doubled, from 176×176 to 320×302, but it’s a TFT display, so we’re not expecting the same quality as the AMOLED army.

The overall look of the Bip U has been refined, at least from judging the press pictures. And the company has included 50 watch faces for customisation.

It’s not messing around in terms of features, either.

There’s SpO2 tracking, stress monitoring and breathing training, and your vitals are tracked with the Amazfit BioTracker 2 module.

That will also help provide data from over 60 workout profiles, and there’s GPS on board for accurate tracking.

It’s also water-resistant to 50m and including swim tracking metrics.

And perhaps most impressively, you get 9 days of battery life – although there’s a high chance that will be decimated by things like using SpO2, as we’ve seen on previous Amazfit devices.

In terms of price, we have no idea what the Bip U will retail at. As it’s only live on Amazon India, so it might take us some time to get a US/EU release.

We’re fans of what the Bip S – announced in January 2020 – had to offer, but there’s no doubt it has the look and feel of a budget smartwatch.

While we’re excited by the prospect of new features, it seems Amazfit has addressed the screen and design to make something much more competitive.