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Why experts say the pandemic-led virtual-fitness boom is here to stay

  • Much like how Netflix and Amazon disrupted the way Americans watch television and shop, experts say the on-demand fitness boom is ushering in the next wave of digitization in our lives. 
  • While the pandemic was integral to the rise of digital fitness, Matthew Schopfer, the head of research at Infusive, said it ultimately accelerated a push toward digital fitness that had long been in the works.
  • “The virtual component was already a big deal for us as a brand,” Retro Fitness Chief Marketing Officer Victor Bao told Business Insider. “And then as the pandemic shut down every single business in the world, we made a big thrust into virtual.”
  • We talked to leaders in the fitness industry and analysts about why they think virtual fitness is here to stay, even when the pandemic subsides.
  • Visit Business Insider’s homepage for more stories.

The pandemic has drastically changed the way Americans exercise,

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