Sweetheart Kitchen Raises US$17.7 Million In Series C Funding Round To Launch New Brands And Kitchen Units Across MENA
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Cloud kitchen operator Sweetheart Kitchen has successfully secured €15 million (US$17.7 million) in a Series C funding round backed by strategic investors, led by the company’s founder and CEO Peter Schatzberg.
As a delivery-only multi-brand virtual kitchen, Schatzberg notes that the Dubai-based company is keen to invest their funding into supply chain technology, food design and hiring talent, as they had previously done, and which they plan to continue to do so. “Scaling units is certainly one important objective for us, but we are also investing in streamlining our processes and systems to achieve profitability.”
As a company that is only 15 months old, it’s noteworthy to point out its impressive milestones. The startup (which, according to a Wamda report, is backed by Germany’s Delivery
The world of kitchens seems to produce ceaseless innovation. Amelia Thorpe picks out some of the latest looks and cleverest new ideas.
Elk Kitchens doing it differently
Architects George Gardner and Peter Foulk have set up ELK, producing bespoke kitchens that feature their own patent-pending storage solutions, which are designed to ensure that all cupboard and shelf space is used to the maximum. These include their striking, triangular-shaped V-drawers, intended as ‘function centres’, with contents visible and accessible.
‘Unlike most kitchens, which are built from boxes, ELK’s designs are based on a framework, which frees the designers from standard restrictions and uses less than 50% of the material of a conventional kitchen,’ explains Mr Gardner. Each kitchen is constructed at ELK’s workshop in Hampshire, using responsibly sourced timber engineered to produce a stable framework, often using light and dark woods for contrast and to highlight the unusual shape of the