Posted in lowe's home improvement

Lowe’s unites NFL fans with ‘Home Team’ player tie-up

Dive Brief:

  • Lowe’s debuts a new marketing campaign today (Sept. 9) to unite NFL fans as they watch this season from home, the brand said in a press release emailed to Marketing Dive. One player from each of the league’s 32 teams will join Lowe’s “Home Team” to support community-building projects by people and organizations that exemplify the cultural fabric of their respective NFL hometowns.
  • A 30-second TV commercial will air during Thursday’s game between the Houston Texans and Super Bowl 2020 champion Kansas City Chiefs. The new spot, titled “800 Mint Street,” nods to the Carolina Panthers’ stadium address and will feature fans’ homes who share the same address, aiming to reinforce that “this year, we’re all on the home team,” per the announcement.
  • Lowe’s Home Team players will host virtual fan engagements throughout the season and share their personal DIY home improvement projects in a new series called
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Posted in lowe's home improvement

Lowe’s Unites NFL Fans with a New Type of “Home Team”

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For the 2020-21 NFL season, Lowe’s will draft 32 NFL athletes to first-ever Lowe’s “Home Team” connecting fans and communities.

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For the 2020-21 NFL season, Lowe’s will draft 32 NFL athletes to first-ever Lowe’s “Home Team” connecting fans and communities.

MOORESVILLE, N.C., Sept. 9, 2020 /PRNewswire/ — At a moment when sports are being redefined and homes are becoming the new stadium, Lowe’s is putting the “home” in “home team.” Lowe’s is unveiling the first-ever Lowe’s “Home Team,” a group of current NFL players representing every team in the league, coming together to unite fans around the connection and community we all crave during football season, even as fandom goes home.

2019 NFL MVP Lamar Jackson (Baltimore Ravens) and All-Pro Christian McCaffrey (Carolina Panthers) will serve as captains of Lowe’s “Home Team,” connecting NFL hometowns around the country and proving that, no matter where

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