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Buy Zillow Stock, Analysts Say, Because the Home-Flipping Market Might Be Undervalued

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Jefferies analyst Brent Thill advised investors to be “opportunistic on a pullback in the shares” of Zillow.


Chris Goodney/Bloomberg


Zillow

shares hit a record high Thursday morning as a trio of analysts lifted their price targets for the online real-estate firm, amid a booming housing market in many parts of the country. In particular, they are bullish on the company’s increasing focus on buying, repairing and reselling houses—the so-called iBuyer market.

That market has attracted new attention after Zillow rival Opendoor announced plans to go public via a reverse merger into a SPAC, or special purpose acquisition company. The terms of the deal have spurred analysts and investors to reassess their views on Zillow’s growing role in that market—and they see an expanding business that might be undervalued.

Truist analyst Naved Khan repeated his Buy rating on Zillow shares (ticker: Z), upping his price target on the stock

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