Posted in kitchen remodel

Sweetheart Kitchen Raises US$17.7 Million In Series C Funding Round To Launch New Brands And Kitchen Units Across MENA


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Cloud kitchen operator Sweetheart Kitchen has successfully secured €15 million (US$17.7 million) in a Series C funding round backed by strategic investors, led by the company’s founder and CEO Peter Schatzberg.

As a delivery-only multi-brand virtual kitchen, Schatzberg notes that the Dubai-based company is keen to invest their funding into supply chain technology, food design and hiring talent, as they had previously done, and which they plan to continue to do so. “Scaling units is certainly one important objective for us, but we are also investing in streamlining our processes and systems to achieve profitability.”

As a company that is only 15 months old, it’s noteworthy to point out its impressive milestones. The startup (which, according to a Wamda report, is backed by Germany’s Delivery

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Posted in kitchen remodel

Dubai’s Sweetheart Kitchen plans Saudi expansion

Dubai-based cloud kitchen company Sweetheart Kitchen said it plans to use funds from its recently concluded Series C round to expand its brands and reach in the region in addition to investing in technology and talent.

The 15-month old company had raised €15 million ($17.7 million) in Series C funding backed by “strategic investors” after raising a total of €21 million ($25 million) in previous Series A and B rounds.

Sweetheart Kitchen said in a statement that it plans to use the funds from the new round to launch five new brands, in addition to the 30 in its stable.

It said the company is targeting to have 12 units live in the UAE by the first quarter of 2021 and enter Saudi Arabia in the second half of 2021.

The funds will also be used to relaunch its Kuwait operations that were impacted by the pandemic lockdowns in the

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