Starting today, SoulCycle riders in all 50 states can bring the sweaty, high-energy, in-studio experience into their home with the national launch of SoulCycle’s at-home bike. Initially released to a small set of markets in March, this national launch coincides with the co-launch of Variis mobile app. SoulCycle’s live and on-demand classes stream to the at-home bike’s screen via Variis, Equinox Media’s digital fitness media platform. In addition to powering the digital SoulCycle experience, the standalone Variis mobile app also launches today, powering digital access to a variety of Equinox’ other notable digital fitness and mindfulness modalities.
Not surprisingly given the current climate, demand for SoulCycle’s at-home bike skyrocketed after safer-at-home orders were issued earlier this spring, necessitating a change in rollout plans for the greater launch. According to Equinox Media and Variis