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Black Friday Is Now Just a Concept at Home Depot as Virus Rages

(Bloomberg) — Home Depot Inc. isn’t giving any extra incentive this Black Friday for shoppers to line up at 6 a.m.



a person standing in front of a store: A shopper wearing a protective mask pushes a cart at a Home Depot Inc. store in Jersey City, New Jersey, U.S., on Friday, Aug. 14, 2020. Home Depot is scheduled to release earnings figures on August 18.


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A shopper wearing a protective mask pushes a cart at a Home Depot Inc. store in Jersey City, New Jersey, U.S., on Friday, Aug. 14, 2020. Home Depot is scheduled to release earnings figures on August 18.

In a move that might help crack down on crowding during the coronavirus pandemic, the retailer said that for the first time, its Black Friday prices will be available throughout the entire holiday season, preventing the need to swarm on the actual day after Thanksgiving. The sales will be available both in-store and online.

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The Atlanta-based retailer said in a statement Wednesday it’s trying to end the “one day of frenzied shopping,” though a Home Depot company spokeswoman said there may still be a few “unique deals” that

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