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Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

This year wasn’t exactly what Ben Boyd had in mind when at the beginning of the year he “put it out in the universe” that he wanted a challenge.

“I wanted to be stretched,” he says with a rueful laugh over the phone . He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future. His first day at Lowe’s is Oct. 26.

“I’m a guy who could not be more over the moon about change in my life and the challenge that I’m taking on,” he says.

It’s a reminder that challenges can be positive forces in our lives as well, even when facing an extraordinarily tough year of mind-bending disruption and change.

A time for communicators to shine

When asked about the top challenges communicators are facing in

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