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In a new initiative called “Making It… With Lowe’s,” the home improvement retailer teams up with FUBU founder and Shark Tank star Daymond John to offer hundreds of small-business owners from underrepresented communities the chance to sell their products on Lowes.com and in store.
“This is just our way as a large company to allow everyday small businesses, who we all agree are the cornerstone of our economy, to get a chance to put products on the shelf of a major company,” Lowe’s CEO Marvin Ellison says on the latest episode of Leadership Next.
The search will cast a wide net and winnow the applicants down in a one-day, virtual pitch challenge