Black Friday as you know it is gone this year at Home Depot.
But don’t fret. The home improvement retailer said it’s just taking a different approach to the annual one-day deep discounts bonanza that occurs the day after Thanksgiving.
Instead of a single day, Home Depot said it will offer Black Friday discounts for two months, beginning in early November through December.
The retailer, in a statement on its website, said it decided to “reinvent” Black Friday this year in order to reduce stress for consumers who typically rush to stores in droves to grab the best deals. Given the pandemic, the company indicated that maintaining safety was also a factor in its decision.
While the deals will be available both in its stores and online, it said mobile app users will get exclusive early access to some discounts in November.
The move comes