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Apple rolls out virtual fitness service, subscription bundle, catering to pandemic work-from-home

By Stephen Nellis

(Reuters) – Apple Inc <AAPL.O> rolled out a new virtual fitness service and a bundle of all its subscriptions, Apple One, focusing a holiday-season product launch on services that are the backbone of Apple’s growth strategy and that cater to customers working at home during the COVID-19 pandemic.

Apple also introduced a new Apple Watch Series 6 that monitors blood oxygen and will cost $399 and a more basic Apple Watch SE for $279.

But the bevy of incremental updates to existing hardware and subscription price tinkering disappointed investors, with Apple shares closing up 0.2%.

The Apple One bundle will cost $15 per month for an individual plan or $20 per month for a family plan and include television, music and games. Apple is also offering a bundle for $30 per month that adds news, the fitness service and more storage.

“It’s a lot more aggressive pricing

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