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Home Depot adapts Black Friday, holiday shopping season to pandemic era

An artificial Christmas tree sits on display inside a Home Depot store in New York.

Daniel Acker | Bloomberg | Getty Images

Home Depot on Wednesday previewed its 2020 holiday shopping season — adapted to pandemic times, when crowds are taboo but customers still want deals.

Among the changes, the home improvement retailer said in a post on its website that Black Friday specials will stretch on for nearly two months, rather than take place on a single day. It will collaborate with Pinterest to inspire a different kind of DIY project: Making meaningful, homemade gifts. And it will nudge customers toward its mobile app by putting promotions there first. 

The company emphasized an option that could gain greater popularity this year, though it was available in years past: Getting a fresh Christmas tree delivered to a customer’s doorstep. 

Home Depot is one of the retailers that has seen sales

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