Peloton Sales Soar on Stay-at-Home Boost; Stock Jumps

(Bloomberg) — Peloton Interactive Inc. reported quarterly sales that topped analyst projections as stay-at-home orders and gym closures continued to spur purchases of the company’s exercise equipment and workout subscriptions. The shares jumped about 10%.



a close up of a motorcycle: Peloton Interactive Inc. stationary bicycles sit on display at the company's showroom on Madison Avenue in New York, U.S., on Wednesday, Dec. 18, 2019. The stakes are high for Peloton as it heads into its first holiday season as a publicly traded company. Peloton projected sales of $410 million to $420 million for the quarter ending Dec. 31, up about 60% from the same quarter a year earlier.


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Peloton Interactive Inc. stationary bicycles sit on display at the company’s showroom on Madison Avenue in New York, U.S., on Wednesday, Dec. 18, 2019. The stakes are high for Peloton as it heads into its first holiday season as a publicly traded company. Peloton projected sales of $410 million to $420 million for the quarter ending Dec. 31, up about 60% from the same quarter a year earlier.

The New York-based fitness technology company said fiscal fourth-quarter revenue came in at $607.1 million, up 172% from a year earlier. Analysts were looking for $581 million, according to data compiled by Bloomberg. Profit, excluding certain items, was $89.1 million, or 27 cents a share, in the latest period, Peloton added in a statement.

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Peloton also forecast $3.5 billion to $3.65 billion in revenue for fiscal 2021 and $720 million to $730 million for the fiscal first quarter — both well above Wall Street expectations.

The Covid-19 pandemic has boosted demand for Peloton’s products and services as consumers look for new ways to work out at home. Many gyms across the U.S. were forced to shut down this year, giving the company an opportunity to lure new customers and subscribers.

Connected fitness subscribers — people, households or commercial properties that paid for a subscription to a Peloton machine or requested a “pause” to their subscription for up to three months — reached 1.09 million in the latest quarter. Wall Street estimated 1.08 million.

Workouts soared 333% in the period, with the average subscriber doing almost 25 workouts a month. That’s up from 12 per month a year earlier.

The company expects the number of connected fitness subscribers to grow about 90% in its next fiscal year.

Earlier this week, the company announced it is cutting the price of its flagship bike by a few hundred dollars and unveiled a new higher-end bike. Next year, it’s also releasing a cheaper treadmill.

On its earnings call, Peloton executives said the new treadmill will have a larger positive impact in fiscal 2022 than in 2021, and the company views the treadmill as eventually being a bigger opportunity than its bikes. Peloton also said it is resuming sales of major products in most markets after pausing treadmill deliveries due to Covid-19.

The company said that almost all of its 103 stores have re-opened after Covid-19 related closures, which could help the company sell the new products.

(Adds context on new treadmill in penultimate paragraph. An earlier version of this story was corrected to fix the high end of the company’s quarterly revenue forecast in the third paragraph.)

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